Support independent news: donate anonymously with BitcoinAdvertiseDonate
Tuesday, October 27, 2026Local news for Pensacola and Florida.
Pensacola Herald · 545 Brent Ln, Pensacola, FL 32503
Business · National

Circuit of the Americas installs coasters and pools

The permanent Austin venue adds amusement rides and swimming facilities as part of a diversification plan that extends beyond Formula 1 racing.

By Madison Cooper ·

Illustration for: Circuit of the Americas installs coasters and pools
Illustration generated for this article, not a news photograph.

The Circuit of the Americas in Austin, Texas, now features two swimming pools and multiple roller coasters as it expands its role beyond motorsports. The venue hosted the annual Formula 1 United States Grand Prix this weekend, marking its return to the calendar as one of the most attended events in the sport.

The physical layout of the track has shifted considerably since the inaugural race in 2012. Grassy banks that previously bordered the circuit are now occupied by hospitality structures. A cable car connects one of these areas to the main paddock building. The amusement rides sit along the fringes of the property, creating a mixed-use environment that functions as a theme park, concert venue, and race track.

This expansion aligns with a stated diversification strategy for the facility. Unlike the temporary street circuits used for Formula 1 races in Miami and Las Vegas, COTA is a permanent facility with extensive run-off areas. The track design incorporates elevation changes and heavy braking zones, elements that distinguish it from street layouts.

Kevin Schwanz, a motorcycle racer, designed the track geometry. Herman Tilke’s company handled the buildings and infrastructure. The current configuration includes a mix of corner speeds and challenging turn sequences. The venue also hosts the World Endurance Championship and IMSA events, specifically the Lone Star Le Mans races, typically in September.

The site has become a primary destination for dedicated fans attending US Formula 1 races. The addition of leisure amenities aims to capture revenue from visitors who may not attend on race day. The infrastructure supports a broader operational model where motorsports serves as one component of a larger entertainment complex.

The expansion represents a shift in asset management for the permanent circuit. The inclusion of pools and coasters diversifies the revenue streams associated with the property. The venue continues to operate as a key stop on the global Formula 1 calendar while developing its non-racing capabilities.

Source: Ars Technica

More Business · Scam Watch · Report a business · Got a Story?

Get Pensacola Herald in your inboxLocal news for Pensacola and Florida. Free, a few times a week, unsubscribe any time.

Get Pensacola Herald in your inboxLocal news for Pensacola and Florida. Free, a few times a week, unsubscribe any time.